Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Marketing strategies help point you toward the best marketing programs for your business. Without strategies, you risk becoming unfocused in your marketing efforts, choosing programs that do not support general strategies.

To be most effective, your marketing strategies should be integrated into your marketing plan (which in turn should be part of the business plan). By integrating strategies into your overall company plans, you can better achieve business objectives. Additionally, over time this will result in more consistent decision-making throughout the organization.

Integrating Marketing Strategies into the Marketing Plan

A marketing plan is similar in structure to a business plan, but with a narrower focus. Marketing plans include overall objectives; marketing strategies; and marketing programs, each progressively narrower in scope.

— The objective addresses the big picture and sets the tone for your strategies. In general terms, your marketing plan objective answers the question “How will I overcome my main marketing challenge(s)?” If your company is a new Web-based business, for example, a main challenge may be figuring out how to use your Web site to better build client business. An objective, therefore, may be “To enhance online client service as well as build site awareness and interest with clients.”

— Marketing strategies support your objective. The strategies define general approaches you will take to meet your objective. For example, marketing strategies to support the above objective could include 1) improving online communication, information, and education, 2) building awareness of and interest in your company on the Internet, and 3) communicating the Web site’s existence and advantages to existing clients.

— Programs are the things you will do to bring your marketing strategies to life. Programs for strategy 2 in the above example (improving online communication, information, and education) could include 1) sharing experience and observations in your industry through participation in discussion boards, 2) offering an email newsletter, and 3) listing/submitting your site to targeted search engines and directories.

By keeping your business marketing strategies in mind as you initially choose marketing programs, then making adjustments throughout the year based on those strategies, you build a better foundation from which your business can grow.

Workable Small Business Marketing Strategies

It is not easy to be in business today if you are not strategically positioned with your vision, marketing plans and resources; all the more if yours is a small business. But a small business is still a business that needs to be viable and progressive. It still requires some marketing plan or strategy to promote its products and services. Your business may need to work harder to compete with the big guns but all is not lost as the former may have some surprising ammunition up their sleeves.

There are many good marketing plans which are more suitable to small businesses to keep its continuity and help it be progressive.

Various strategies
When it is a small business, the group workforce is smaller which makes human resources easier to handle. Decisions can be made quickly to get a marketing strategy going and good results can be enjoyed in larger portions, as the saying goes, ‘less men more share’. Employee needs are easily and quickly looked into to bring the best out of the employees who will be more productive to spur the business viability.

Marketing can be on a more personal basis as the boss might even go down to the grassroots or clients personally to establish a close and trustworthy relationship. A one-to-one is usually the best marketing style, as it gives a personal touch and conveys care and thought to the client to woo his support for your business. He will seem more of a friend than a client after a couple of transactions.

Workflow may be simpler with less bureaucracy and the job may be done quicker and more effectively as the personnel may be more enthuse and responsible as being the main or only person-in-charge. With a simpler and shorter workflow, clients’ needs are met and business is secured faster, bringing in the revenue quickly.

There are many marketing tools that are automated which do not cost an arm and a leg but can help pick up its productivity. These automation tools now come in modules where it is advantageous for the business to purchase the most important module to kick start its productivity before adding on another module to build up its business momentum. This type of marketing tool favors the businesses to grow in its tools and assets alongside its business growth. This option frees the company from being tied up in its funds and tools which may not be useful currently; it also allows the tools to prove themselves before purchasing more.

Another business marketing strategy that works to the small business advantage is to offer good prices at large volumes. This will ensure substantial revenue for your company as well as create an opportunity to establish your small business reputation to grow beyond its current boundaries. Your business will also get good retail pricing when you order in bulk.

Training cost will not be sky high as there is a lower number than in big organizations. Hence, the staff tends to be more loyal and hard-working to improve the company’s performance.

So, all is not lost for the small business; it can grow to compete with the big boys one day.